Posted on 26.8.2016

After migrating to UpCloud, Fiare doubles the performance and cuts response times in half

Guest post
This is a guest post by Tommi Heikkonen, CEO of Fiare. FiareAds is their platform-as-a-service for online classifieds and marketplace solutions targeted towards medium to large media companies. They are currently available in 15 different countries with more launching in the future.

Our main focus here at Fiare is on providing an easy to use and fully managed solution for our customers. Our platform needs to be highly available and capable of handling massive amounts of traffic.

Our customer had been experiencing performance issues for some time with services running on a top 3 global cloud provider. We started researching new providers and kept hearing good things about UpCloud and their MaxIOPS storage backend. So after the initial consultation and testing together with UpCloud’s engineers, we chose to go ahead with the cloud migration and migrated the first fairly large customer. This customer has around 200 requests per second, so we needed to be able to manage a pretty large amount of traffic.

Migrate to UpCloud!

To be on the safe side, we deployed a larger setup than what we believed was necessary as we simply wanted to make sure we wouldn’t run into any unexpected bottlenecks! So we deployed a cluster of front-end servers backed by 3 clustered database servers, each equipped with 128 GB of RAM. After we saw that everything was rolling smoothly, we scaled down to a much better price/performance ratio using UpCloud’s freely scalable servers.

Customer cloud migration was a breeze and was finished ahead of schedule. The entire process from the point we picked up the phone to the point we were in production took barely a couple of weeks. Our response times took a dive from 700ms to below 400ms and could be clearly noticeable by our users.

Our customers are extremely pleased with the improved performance and of course, the lowered costs. We have so far migrated 3 large customer sites to UpCloud and planning to migrate more. Upcloud’s promise of 100% availability and high performance has enabled us at Fiare to make the same promise to our customers, which has naturally been very well received.

Tommi Heikkonen
CEO, Fiare

Janne Ruostemaa


Bigger Is Not Necessary Better: AWS vs. UpCloud

One of the most common questions our customers ask us is that how we can compete with the likes of Amazon Web Services (AWS) on price as they have economies of scale on their side.


UpCloud and Montel – Partnership to bring Kubernetes to Cloud Natives

UpCloud partner programme member and software company, Montel Intergalactic, delivers DevOps expertise to clients across all parts of the software lifecycle and creates future-proof cloud infrastructure for clients on UpCloud. We spoke to Lauri Kainulainen, CTO of Montel, to explore how beneficial a tight-knit partnership is for cloud computing, and why the businesses who switch […]

Industry analyses

Vision and culture

Cloud benchmark at Slush 2015

For the 2015 event, we wanted to show off some benchmarks and created a benchmarking game comparing UpCloud, AWS EC2, and DigitalOcean.

Community and events

Back to top