{"id":112,"date":"2025-08-29T15:16:16","date_gmt":"2025-08-29T12:16:16","guid":{"rendered":"https:\/\/upcloud.com\/global\/us\/2025\/08\/29\/how-quriiri-scales-trust-and-reliability-on-upcloud-infrastructure\/"},"modified":"2025-08-29T15:16:16","modified_gmt":"2025-08-29T12:16:16","slug":"how-quriiri-scales-trust-and-reliability-on-upcloud-infrastructure","status":"publish","type":"post","link":"https:\/\/upcloud.com\/global\/blog\/how-quriiri-scales-trust-and-reliability-on-upcloud-infrastructure\/","title":{"rendered":"How Quriiri Scales Trust and Reliability on UpCloud Infrastructure"},"content":{"rendered":"\n

In today\u2019s digital world, businesses rely on instant, reliable communication to reach their customers. From critical security codes to marketing campaigns, messaging platforms play a central role in connecting companies with their audiences. In this article, we take an inside look at Quriiri,<\/a> a Finnish messaging company, and how it\u2019s building a resilient, scalable messaging platform powered by UpCloud infrastructure.<\/p>\n\n\n\n

Listen to the full conversation on Cloudscapes available on <\/em>YouTube<\/a>, Spotify<\/a>, Apple Podcasts<\/a> <\/em><\/strong>or your favorite podcast platform.<\/em><\/p>\n\n\n\n

A decade of messaging innovation<\/strong><\/h3>\n\n\n\n

Founded nearly 10 years ago, Quriiri <\/a>specializes in a messaging platform supporting SMS, email, RCS, and other channels. Its mission is to help businesses reach their customers effectively, regardless of size, from solo entrepreneurs to public organizations.<\/p>\n\n\n\n

Thomas Wahlberg, CTO of Quriiri, explains, \u201cOur customers have very diverse needs. Some send critical one-time passwords, while others send marketing messages or general updates. Our job is to ensure those messages reach their audience reliably and securely.\u201d<\/p>\n\n\n\n

Trust and security at the core<\/strong><\/h3>\n\n\n\n

A key differentiator for Quriiri is the emphasis on trust and verification. Historically, SMS traffic has faced challenges with scams and fake sender IDs. Quriiri has tackled this head-on, implementing robust sender verification processes, particularly as richer messaging formats like RCS gain traction.<\/p>\n\n\n\n

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\u201cUsers need to know the sender is who they think it is. With RCS, this verification becomes more robust, and it builds confidence in every interaction,\u201d\u00a0<\/p>\n\n\n\n

Thomas Wahlberg, CTO at Quriiri<\/strong><\/p>\n<\/blockquote>\n\n\n\n

Security isn\u2019t just about compliance but a daily practice. Quriiri enforces multi-factor authentication, strict access control, SSH key<\/a> usage, and regular cleanup of data. It also has disaster recovery plans in place so that even in worst-case scenarios, the platform can be restored quickly.<\/p>\n\n\n\n

Scaling infrastructure for modern messaging<\/strong><\/h3>\n\n\n\n

Running a messaging platform at scale is technically demanding. Quriiri\u2019s platform includes a database, message queues, and tens of microservices. To meet performance needs:<\/p>\n\n\n\n