UpCloud
Effortless global cloud infrastructure for SMBs
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Why Partner with UpCloud?
I’ve been passionate about the hosting industry since 2001. Before founding UpCloud, my first company grew to become one of Finland’s largest shared web hosting providers, serving over 30,000 customers. Along the way, I faced the same challenges many of you know well—24/7 on-call responsibilities, solving technical issues, and managing customer inquiries.
At UpCloud, we’ve designed a platform that solves these challenges, offering reliability, scalability, and unparalleled support. We understand the pressures you face because we’ve been there too. Partner with us, and let’s help you focus on growing your business while we handle the rest.
Sincerely, Joel Pihlajamaa CTO, Founder
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Posted on 4.7.2025
We’re stoked to announce the general availability of our new NVIDIA L40S GPU instances, bringing a new era of computational power and flexibility to your fingertips. Starting from just €1.11 per month. This isn’t just about faster computing; it’s about unlocking new possibilities for your most demanding applications, from cutting-edge AI to high-fidelity media rendering.
With UpCloud’s open source, European ethos, our GPUs have no vendor lock-in, no data exposure, and no third-party dependencies. You have full control over your data, models, and infrastructure, billed hourly, without rigid contracts or long-term commitments.
Combining powerful AI compute with best-in-class graphics and media acceleration, the L40S GPU is built to power the next generation of data center workloads, from generative AI and large language model (LLM) inference and training to 3D graphics, rendering, and video.
The applications for GPUs extend far beyond their origins in gaming graphics. Our new GPU offerings are designed to empower a wide range of industries and use cases:
Artificial Intelligence & Machine Learning (AI/ML):This is where GPUs truly shine. Powering neural networks, predictive models, classification problems (like identifying objects in images), and recommendation engines (e.g., “You liked X, so you might like Y”). Whether you’re fine-tuning large language models (LLMs) or building sophisticated AI applications, GPUs provide the necessary horsepower.
Video Processing & Media Rendering:Our end users asked for accelerated video effects, transcoding, and rendering in the cloud – and we delivered! UpCloud’s L40S GPUs feature 3 dedicated NVENC/NVDEC engines, enabling highly efficient, hardware-accelerated video encoding and decoding for simultaneous stream processing and faster media workflows.
Natural Language Processing (NLP):From contextual advertising and news scraping (especially financial data) to search and recommendation engines, GPUs can significantly speed up the processing and indexing of vast amounts of text data.
High-Performance Computing (HPC):Applications like Monte Carlo simulations, complex scientific modeling, and large-scale data analysis all benefit immensely from the parallel processing capabilities of GPUs.
Gaming & Entertainment:For game publishers and live sports/entertainment streaming, GPUs are crucial for rendering high-quality assets, delivering immersive experiences, and handling real-time video streams.
Enterprise:In private cloud environments, GPUs can revolutionize tasks like document summarization for healthcare records, efficient document retrieval, and prompting for common themes within large datasets, significantly accelerating processes compared to manual methods.
We understand that when it comes to high-performance computing, you need more than just raw power. That’s why UpCloud GPUs are designed with your needs in mind, offering a unique blend of performance, control, and cost-efficiency.
Unlike some providers, we believe you should maintain full control over your data, models, and infrastructure. With UpCloud GPU, there are no lock-ins, no data exposure, and no third-party dependencies.
Stop paying for GPU time you don’t use. UpCloud’s hourly billing model aligns perfectly with agile development and iterative workflows.
Spin up GPU resources exactly when you need them, without rigid contracts or long-term commitments.
NVIDIA L40S are now available for Public Cloud customers, hosting in our Helsinki “HEL2” data center. Expansion to new data center locations will begin shortly.
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January 10, 2025
There’s nothing better than some hot and spicy takes to warm up the cold of a Nordic new year. What do we reckon is going to unfold in the cloud ecosystem in 2025? Come toast your hands by fire and share in our 2025 tech predictions. Whether they have you nodding in agreement, or shaking […]
May 15, 2025
Last week we attended Helsinki’s first Kubernetes Community Day – one of a global series of locally-defined events that help grow and sustain Kubernetes and other Cloud Native communities. When capacity had to be increased from 200 to more than 300 attendees due to overwhelming demand, we knew Helsinki’s inaugural KCD was going to be […]
May 26, 2025
As Europe faces increasing pressure to define its own digital future, there’s a growing urgency to build a strong, independent cloud force that can stand as a viable alternative to U.S. hyperscalers. This isn’t just about infrastructure — it’s about data sovereignty, data protection, transparency, and ensuring that European innovation drives significant growth on the […]