About UpCloud - Superior products, exceptional talent

Never become yet another.

UpCloud was formed 2011 by a group of like-minded thinkers who saw a clear opportunity to defy mediocrity: to become a cloud infrastructure company that would outperform every existing company on the market.

With an uncompromising attitude towards working hard and playing even harder, we formed a camaraderie that invested everything we had and with our grit and ambition, we are significantly reshaping the landscape of the whole cloud infrastructure industry.

Success isn’t measured just by numbers. It’s measured by the thrill in your veins, when you and your team defy the invincible, by reshaping the possibilities with technology and creativity.

About UpCloud

UpCloud is a European cloud service provider offering the world’s fastest cloud servers on an hourly billed infrastructure-as-a-service from its eight data centres in Amsterdam, Chicago, Frankfurt, Helsinki, London, San Jose, and Singapore. We are headquartered in Helsinki, Finland.

We have been recognized twice as the #1 Performance Leader among the top 10 Cloud Hosting Providers in Europe by Cloud Spectator.

We take massive pride in having the most talented and most motivated team of experts who are passionate about everything we do. Join our global team now!

4 + 8

4 offices, 8 data centres across 3 continents

And it’s closer to 10 offices if you include those of us that prefer to work remotely. Join our global team!

1m 37s

avg. response time in customer support

We believe in providing help when you actually need it. 24/7, all year round.

89%

user satisfaction

Quick responses are worth nothing if they are nothing but quick.

Superior products

We build the best products available on the market. Whatever it takes. It is that easy.

Exceptional talent

We take massive pride in having the most talented and most motivated team of engineers and artists, working as camaraderie to solve our customers current and future challenges.
Join our global team!

Awesome service

People and products are nothing without a solid service culture. We are available to help our users 24/7. We never sleep. That’s how much we care about our users.

Our heritage
Our future
Our vision
Our culture
Our users
Our brand

Our heritage

Work hard play hard.

UpCloud was formed 2011 by a group of like-minded thinkers who saw a clear opportunity to defy mediocrity: to become an IaaS company that would outperform every existing company on the market.

With an uncompromising attitude towards working hard and playing even harder, this camaraderie invested everything they had and with their grit and ambition, they significantly reshaped the landscape of the whole IaaS industry.

What started as a challenger startup, has now become a global player that is outperforming the competition by a landslide.

Our future

Developer driven simplicity. Software defined art.

We have set UpCloud on the path of a fully connected, software-defined world that will be run by exceptional developers and SME’s, not corporations.

Our vision

To never become yet another.

We aim to create those magic moments, where genius and hard work meet.

To create superior products
that are always above and ahead of the competition. Products that give our customers the artistic freedom and capability to shape the future.
To form a camaraderie
of exceptional talent and users, that loves to take a walk on the wild side, not yet another company.
To better all
and to never disconnect from our roots as problem solvers that are always striving for better, to enable our customers to build the most successful online businesses. We do whatever that may take and see every obstacle as an intriguing opportunity.

Our culture

Game changingcreativity.

Success isn’t measured just by numbers. It’s measured by the thrill in your veins, when you and your team defy the invincible, by reshaping the possibilities with technology and creativity.

We take massive pride in having the most talented and most motivated team of experts who are passionate about everything we do.

Game-changing creativity and innovation combined with exceptional talent and camaraderie, to build superior products that outperform the competition.

Never become yet another.

Join our global team!

Our users

Architects of their own success.

Our key-segments are entrepreneurs and SME’s, who expect to hit their bulls-eye and leave the competition in the dust.
Our primary audience are developers, the entrepreneurial-minded individuals that settle for nothing less than changing their own future for the better.
CIO’s and CTO’s that are developers at heart will call the shots, but are heavily influenced by their trusted developers.

Our brand

Never becomeyet another.

We do things our own way to deliver superior products, created with exceptional talent, supported with awesome service.

You are a part of our camaraderie that creates and keeps our brand true to grow our business

Our website is using a completely new design system that we’ve named Phoenix.

With creating our new visual language, we wanted to make it more consistent and clearer how we want to communicate, but also how we wish others to perceive us.

You can download our brand assets such as logos here.

2019

Software-defined networking

SDN is a major step in futureproofing our network by moving away from old rigid routes and configurations. It enables dynamic, programmatically created networking by decoupling the network configuration from the physical infrastructure. The new approach brings a lot of flexibility in the configuration of your cloud infrastructure.

15 October 2019

Private cloud

We launched Private Cloud in July. The introduction of Private Cloud brought the flexibility of the cloud infrastructure in an enterprise-grade service. Those with the needs could achieve better than hosted bare-metal performance with complete control of the cloud environment.

23 July 2019

2018

UpCloud crowned best European cloud provider

In Europe, UpCloud was repeatedly recognized as the performance leader in the infrastructure space by independent market research company CloudSpectator.

28 September 2018

Seattle office

Seattle is our 4th office to be opened, and our way of reaching out across the pond to our many users in the Americas.

2 April 2018

$5/mo and refreshed monthly plans

1 March 2018

2017

5th anniversary

We celebrate our 5th anniversary with a bang, inviting tons of our users, partners and friends to a huge birthday party at our headquarters!

12 May 2017

London office

London was our second office to open, and an important step in introducing UpCloud to the world. Here our amazing staff can help you with both sales and support, in addition to host tons of interesting meetups.

1 May 2017

Singapore office

Singapore was our 3rd office to be opened and enjoys one of the most engaged and fastest growing userbases we have ever seen.

5 June 2017

2016

€4 million growth investment

To further accelerate our international growth, UpCloud secured a €4 million investment from Inventure, a leading Nordic venture capital company.

28 November 2016

Top 3 fastest growing tech companies in Finland

With an incredible year of growth, UpCloud got recognized as one of the fastest growing tech companies in Finland.

15 November 2016

Launch of Initialization scripts & SSH key management

To further ease the management of our users’ cloud infrastructure, we launched two new features: Initialization scripts and SSH key management. With Initialization scripts, you can quickly and automatically configure your servers during deployment, using common languages such as Bash and CoreOS’ Cloud-config. And thanks to the new SSH key management feature, you no longer have to manually transfer your SSH keys; simply select which SSH keys you want to add to your server as you deploy it!

14 November 2016

Two-factor authentication

To give our users the necessary tools to keep their data safe, we introduced two-factor authentication as a new security feature.

15 November 2016

2015

Launch of Group accounts & Server tags

As our users adopted cloud computing and moved more and more of their infrastructure to the cloud, it became increasingly harder to keep everything organized. We launched our Group accounts and Server tags features to combat this, allowing users to easily give (or restrict) access to specific servers by simply adding a user to a group or adding a tag to the server.

22 November 2015

Introducing our Simple plans

While the freedom of our Flexible plans was great for most users, there were some that wanted a more “set it and forget it” type of plan. So we launched our Simple plans, which at a fixed monthly price, relieves you of any worries regarding your monthly spending.

7 November 2015

Launch of native IPv6-support

The rate of IPv4 depletion had reached new heights, and it was clear the move to IPv6 had to happen sooner rather than later. To encourage the adoption of IPv6, we launched native IPv6-support and included it for free with all deployed cloud server.

8 November 2015

One of Finland’s "Most Potential"

Talouselämä, the largest Finnish weekly business magazine by circulation, carried out its annual study into the most promising new companies Finland has to offer. This study cuts through the hype and looks at metrics such as revenue growth and the company’s potential going forward.

Each year, the magazine highlights 20 companies as the year’s most likely future promises across different industries.

8 November 2015

2014

Introducing MaxIOPS

The need for high-performance data storage, with greater flexibility and reliability, was clear. After researching the various offerings on the market, we decided to develop our own storage technology. This resulted in MaxIOPS, the fastest and most reliable storage technology in cloud computing!

9 November 2018

No more confusion regarding IOPS pricing

The “price per IO requests” that was prevalent in the early days of cloud computing (and still is among certain giants) felt too cumbersome for the end-user, and it created a lot of confusion regarding what the cost will finally end up with. So we decided to simply drop it, which made it a lot easier for our users to feel confident about their spending.

15 November 2014

2013

First anniversary! 🎂

UpCloud turns 1 year and we celebrate our first anniversary!

9 November 2013

Introducing our Flexible plans

Then called “freely scalable”, our flexible plans introduced a new level of flexibility. By being able to configure each resource (CPU, memory & storage), you could customize your entire cloud to both your needs and your wallet.

21 February 2013

Join our team

We are hiring!

Join the underdog that wins! Our users join us for our unrelenting pursuit of high performance at a competitive price but stay because of our dedication to helping them with their users.

See our open positions