Never become
yet another.

The Rise of the European Cloud

In 2025, UpCloud introduced major enhancements across its offering, including automatic upgrades for Managed Kubernetes, improved SDN networking features, and new managed database options. The new UpCloud Essentials concept bundled powerful value-added services into every Cloud Server at no extra cost. Additionally, Pulumi provider support was launched to streamline infrastructure-as-code workflows. In a market first, UpCloud led the market with next-gen AMD EPYC Turin processors, boosting performance by 30-40% over prior generations.

Year of simplifying cloud infrastructure

Start of the 2024 we announced a game-changing update to our pricing model: zero-cost egress – Never pay for Internet traffic.

Announced four new product offerings, Developer Plans, Cloud Native Plans, Standard Tier Storage and VPN Gateway. Returning to our roots and building from developer to developer, these new products are a direct response to our community’s valuable feedback.

Enjoy seamless scalability and global reach without concerns about hidden and variable costs.

New managed services and renewed product offerings

The year started with a change from USD to EUR as the base currency to bring our customers more benefits and reduce uncertainty. Together with the currency change, we launched a suite of complimentary features to all cloud server plans including Firewall service, Private networking, and 24h Backup service.

Continuing our efforts to increase network customizability, we launched NAT Gateway. It enables our users to easily connect networks on-site and in the cloud or even between cloud providers. 

Definitely one of the highlights of the year was the launch of our long-awaited Managed Kubernetes which allows users to deploy containerized applications without having to install and maintain the needed cloud infrastructure.

Celebrating the anniversary of UpCloud with new products and services

2022 was our 10-year anniversary! To celebrate this, we brought everyone together during our yearly company retreat, this time in Rome, Italy.

The first product release of the year was Managed Load Balancer. It empowers users to effortlessly build resilience and increase application throughput with a simple yet flexible configuration.

We unveiled a new unique quality-of-life feature with  Hot Resizing. It allows users to quickly react to the increasing demands of their services by scaling up their Cloud Servers without restarting.

Launched High CPU and High Memory Cloud Server plans

We also launched Managed Databases for Redis adding to the lineup of our managed database services. Redis is an in-memory database with a clear focus on performance, which has always been a priority for us at UpCloud.

At the end of the year, we announced that we’d joined the Cloud Native Computing Foundation (CNCF), a community of true Kubernetes experts. Our Managed Kubernetes service was in development and we were dedicated to building it in alignment with the cloud-native community.

Expanding services, data centers and management tools

We kept busy developing new features, forming exciting partnerships, and welcoming new talent to our continuously growing team at UpCloud throughout the year.

At the beginning of the year, we unveiled the UpCloud Command-Line Interface. The CLI provides a time-saver to power users for managing UpCloud services more efficiently.

One of the biggest releases in 2021 was the introduction of UpCloud Managed Databases. It continued our focus on offering user-friendly turn-key solutions as managed services.

On the infrastructure side, we continued our regional expansion in Oceania with the announcement of the opening of a brand new data center AU-SYD1 in Sydney, Australia.

We also released a major update for our Terraform module and kept improving it over the course of the year. The module was verified by HashiCorp and added to the Terraform Registry making it easier than ever to get started with Terraform on UpCloud.

Launching new data centers, networking and storage technologies

Despite the global challenges, we at UpCloud continued operations as normal to provide our customers with many new features and services throughout the year.

In 2020, we were proud to open three new data centers, US-NYC1 in New York, the US as well as ES-MAD1 in Madrid, Spain and PL-WAW1 in Warsaw, Poland.

We launched our brand new storage solution, UpCloud Object Storage! It had been one of our most frequently requested features and highlights our dedication to listening to our customers.

Our networking also saw substantial updates. We lowered our outbound transfer pricing considerably to just $0.01 per GB. Furthermore, we unveiled a new feature to bundle transfer quotas afforded by our public cloud services into a single account-wide Network Transfer Pool.

We also launched our backups to new heights by making them easier than ever before. The introduction of Simple Backup enabled our customers to simply choose their preferred backup schedule with minimal maintenance.

Migrating servers from on-premise or another cloud provider should be as efficient as possible. To make the migration easier, we launched UpCloud Storage Import to allow customers to bring in data securely over the internet.

To further empower our customers using automation, we launched the UpCloud Metadata service which can be of great help when bootstrapping new services.

Last but not least, we launched a new product for our SDN Private Networks in the form of a gateway SDN Router. It can be used to join any number of SDN Private Networks within a data center to quickly and easily join parts of the customers’ services.

Modernizing networking for improved customizability and speed

The year 2019 was certainly eventful with product launches, new hires, events and meetups even with fewer headliner topics than in previous years.

Undoubtedly the main event of the year was the launch of our long-awaited network upgrade to SDN. After extensive development and testing, we finally launched Software-defined networking in October to much fanfare!

Customers looking for absolute privacy and security were treated with the launch of UpCloud Private Cloud. It was one of our larger projects to date and we were excited to launch the new offering in late July.

Our networking also saw major upgrades which culminated in the doubling of all Public network interface speeds to 1Gbps.

Introducing pricing overhaul, new data centers and gaining recognition

We kept ourselves busy with news, announcements, and community events around the globe throughout the year.

We started the year strong with the announcement of FI-HEL2, our second data center in Helsinki, Finland. It greatly increased our home turf capacity and provided new exciting opportunities for service redundancies.

In August we brought a ton of brand new capacity to our growing western front. Our newest data center, US-SJO1, launched in San José, US to much applause.
On top of our growing infrastructure, team UpCloud grew a lot internally with new great hires to each of our offices. To facilitate our growth, we opened our 4th office in Seattle, US.

Throughout the year, we took part in and sponsored more community events and meetups than ever before. From London to Singapore and many in between.

Further along the year, we were excited to see our efforts recognized by Cloud Spectator ranking UpCloud as the best cloud provider in the EU.

The year also saw our largest pricing refresh in UpCloud’s history. We announced entirely new monthly plans starting at just $5 per month.

Expanding to new regions with superior service and support

Introduced new preconfigured plans by launching four new larger monthly plans to provide the same cost-effective options for our more demanding users.

Announced the user referral rewards program to celebrate our success which has been much thanks to our dedicated users and we wanted to give something back.

Launched 24/7 support proud to announce that UpCloud Support is officially always available and ready to help whenever you need us via email and phone!

Launched the NL-AMS1 data center in Amsterdam, Netherlands at a great location right by the AMS-IX internet exchange which ensured great network connectivity and minimal latency.

We also brought our developer-driven cloud computing to an entirely new region with the launch of the SG-SIN1 data center in Singapore. The expansion to Asia opened our services to new audiences with high demand for exceptional cloud services.

We made a move to using multiple currencies, which brought us closer to the industry standard and offered increased transparency to our prices by having all deposits reflect the daily market rate of the respective currency in USD.

Advancing performance, security and user convenience

Deploying a new Cloud Server often consist of the same set of initial tasks. To make those tasks easier than ever, we launched a new feature called Initialization scripts. It allows our customers to automate a lot of their deployment steps with reusable scripts.

To make access management to our customers’ cloud servers a lot more convenient, we introduced a simple way to include all SSH keys to the control panel and have them added to the Cloud Server at deployment.

To accommodate our quickly growing user base and better meet the challenges of our users, we made significant infrastructural upgrades behind the scenes. This allowed us to double the maximum number of CPU cores, amount of memory and disk size configurable for Cloud Servers.

We were also happy to announce the option to enable two-factor authentication on customer accounts. Two-factor authentication added an additional layer of security through randomly generated passwords that are only valid for a limited time.

Developing service and quality-of-life improvements

Introduced group accounts to allow our customers to add additional users to their accounts in a secure manner with granular permissions while eliminating the need for password sharing.

Launched server tagging which allowed users to group their servers with tags making managing Cloud Servers easier than ever before.
We were proud to announce the opening of a new data center in Frankfurt, Germany. DE-FRA1 was our fourth data center and the first in central Europe.

Launched preconfigured Cloud Servers that match or exceed the resources provided by the competition, and most importantly, at the prices customers have learned to value. The four pre-configured server instances offered even better value for the money than before.

We were happy to announce the new lower prices in Helsinki for CPU and memory resources. CPU pricing was reduced by 15% and memory by almost 33%.

Due to our continued focus on international growth and push for better comparability, we made the decision to move from Euro based pricing to US dollars.

Improvements in networking enabled us to increase the public network port speeds to 500 Mbps.

Our developer and infrastructure teams worked intensely allowing us to announce full support for IPv6 on UpCloud.

We are very happy to be able to launch our new Cloud Concierge service providing premium customer support.

Expanding to the west and launching MaxIOPS block storage

In Fall 2014, we opened a new data center US-CHI1 in Chicago, US. The brand new location was our first data center across the pond and our third overall.

Performance has always been one of our core values and the highlight of it came with the launch of our signature in-house developed MaxIOPS block storage. It outright doubled cloud server performance when put head to head with our competition.

We increased the maximum memory and CPU limits configurable on UpCloud. Our customers were able to equip their Cloud Servers with up to 10 CPU cores and 64GB of memory.

We reduced our infrastructure costs in our London data center across the board. The price reduction was a big part of our commitment to offering our customers the best technology for the best price.

Introducing our focus on performance with competitive pricing

We were happy to announce a price reduction of outgoing traffic by 50%. This meant that outgoing traffic from both London and Helsinki was charged at 0,05€ per gigabyte.

We launched our SSD based storage devices that crunch out highly impressive IOPS. SSDs offered a great choice, for example, for database servers that require high IO performance.

The beginning of something great!

In 2012 we launched our services for the public. Following the successful launch, we were excited to see our service filling a vacuum in the Finnish infrastructure-as-a-service supply and how enthusiastically it has been received.

We launched our backup service based on snapshots, which can be taken either manually or scheduled to be done automatically at desired times on a daily or weekly basis. The system stored the backup copies for up to three years, if necessary, and special attention was paid to their easy recovery.

Advances in our infrastructure redundancies and performance enabled us to guarantee an even-quality service in different error and load situations.