Why businesses should prioritize compliance in the year ahead

Build trust, strengthen credibility and open the door to new markets.

Jannika Jokinen, Senior Account Executive at UpCloud, and Jacob Österberg, VP of Corporate Development at Winningtemp got together to discuss the growth potential which compliance as a core business strategy brings. 

Sharing a wealth of experience the two discussed the evolving regulatory landscape and dispelled the myth of compliance as a cost center. Below, find our key learnings or watch the recording here!

The state of regulation

It’s official – regulators show no sign of slowing down! 2025 sees even more regulations, including the EU Data Act and DORA, being added to the already complex landscape of GDPR, the EU Digital Service Act, NIS2, and others.

With the accumulative total of fines mounting, in addition to the uncertain global geo-political situation of today, the message is clear: stay ahead of the curve. Ensure your business is meeting European regulatory compliance requirements.

Security and compliance are now a standard discussion within the B2B sales process with end-user demand further driving this conversation. With this, certifications such as ISO 27001 are setting the gold standard.

Trust and credibility key drivers of growth

With a reported 29% of organizations having lost a business deal due to a missing compliance certification, the importance of certification in advancing deals and accelerating the sales cycle is clear. 

Offering two key advantages, certifications enable faster security checks and equip business representatives to confidently field any potential question which may arise regarding data security in meetings. 

Fueling long-term growth, a clear commitment to ensuring compliance not only ensures revenue but opens the door to new markets and attracts investors. 

Beyond new revenue streams, businesses can too reap the reward of having compliance at the core of strategy with trust and credibility reducing churn and strengthening customer trust.

What to consider 

When looking at any provider, certifications are crucial. Distinguish between companies that claim to work “according to ISO 270001” and those that are actually ISO 27001 certified. 

With regards GDPR take a deeper look at how vendors work to achieve compliance with the 2018 regulation, question data residency, server security and how data is handled. 

For those beginning their journey to achieving regulatory compliance the advice is clear – start now. Avoid waiting for your business to grow as it is much easier to get a hand on compliance early on and build it into the core of your business, mitigating risk as you scale. 

Is this your sign to embrace secure and scalable cloud, with a European, ISO 27001 certified provider ? Talk to our team today!

…Or check out our commitment to ensuring the highest standards of data security and privacy here.