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Why Partner with UpCloud?
I’ve been passionate about the hosting industry since 2001. Before founding UpCloud, my first company grew to become one of Finland’s largest shared web hosting providers, serving over 30,000 customers. Along the way, I faced the same challenges many of you know well—24/7 on-call responsibilities, solving technical issues, and managing customer inquiries.
At UpCloud, we’ve designed a platform that solves these challenges, offering reliability, scalability, and unparalleled support. We understand the pressures you face because we’ve been there too. Partner with us, and let’s help you focus on growing your business while we handle the rest.
Sincerely, Joel Pihlajamaa CTO, Founder
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Posted on 17.6.2025
With the end of third-party cookies, tighter European data regulations, and widespread adblocker use, collecting reliable website data has never been more complex. Add growing political tensions and legal uncertainties around US-based platforms, and marketers are left asking:
How can we unlock data’s full potential in a privacy-first world, while keeping data within the EU?
Three core developments have made traditional tracking unreliable:
These changes are necessary for user privacy, but they create major hurdles for businesses dependent on data for optimization and decision-making.
Marketing platforms like Google Ads and Meta are heavily algorithm-driven. They rely on clean, complete data to optimize ad delivery, audience targeting, and spend efficiency.
For these reasons it’s becoming harder to collect reliable data, while marketing algorithms depend more than ever on it.
One solution that is both effective and privacy-compliant is server-side tracking. This method routes tracking through a company’s own server, turning previously third-party data into first-party data.
Benefits include:
Popular tools like Google Tag Manager (sGTM) make implementation relatively straightforward and low risk, especially when combined with plugins or platforms like TAGGRS. Check out how to set up SST here.
Server-side tracking is also a perfect match for privacy-by-design principles. Rather than relying on third-party scripts (e.g., Facebook pixels), data is collected and stored directly on your own domain, making it truly first-party.
But where that data lives matters just as much as how it’s collected.
In partnering with UpCloud, TAGGRS ensures our customer’s data stays protected under EU jurisdiction. Unlike US-based cloud services, which remain subject to US laws like the Cloud Act, even when hosting in Europe! UpCloud guarantees that your customer data remains secure and helps businesses achieve compliance with European data regulation.
“Hosting data within Europe isn’t just a technical decision. It’s a strategic one. As a European company, we believe your customer data should be protected by European laws, stored on European soil, and handled by partners who understand the value of privacy. That’s how you build real trust in a privacy-first world.”Niels Olivier, CEO at TAGGRS
“Hosting data within Europe isn’t just a technical decision. It’s a strategic one. As a European company, we believe your customer data should be protected by European laws, stored on European soil, and handled by partners who understand the value of privacy. That’s how you build real trust in a privacy-first world.”
Niels Olivier, CEO at TAGGRS
Gone are the days when businesses had to choose between performance and compliance. Server-side tracking hosted on a European cloud delivers:
In short, this approach gives businesses the best of both worlds, without compromising on user trust.
About the Author
Ate Keurentjes is the Head of Marketing at TAGGRS. He focuses on GTM server-side tracking and machine learning. Since 2023, Keurentjes has been writing about the latest developments and trends in online data collection. He is leveraging machine learning to enhance data-driven marketing strategies and has spoken at several digital marketing events. Ate is committed to helping businesses optimize their tracking strategies and improve their data management practices. | Personal website
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