UpCloud
brand assets
We do things our way to deliver superior products, created with exceptional talent, supported with awesome service. You are a part of our camaraderie that creates and keeps our brand true to grow our business. Here are some guidelines to how we communicate our story, creating the new UpCloud brand in designing and beyond.
Learn all about our logo and how to use it
Logo guidelines
Horizontal lockup
The UpCloud logo is composed by combining two elements: the cable marque (symbolizing a cloud, a flexible data centre and a cable) and the logotype. This is our most commonly used format. Usually used in the most spacious layouts.
Vertical lockup
A smaller compact version for the tightest spaces, like app design.
Cable marque
You can use the cable marque alone only in rare instances, for example as a profile on social media. Try to always use the cable marque and logo as horizontal or vertical lockup.When using the logo please remember
Safe area, size and colour
Safe area
Respect the safe area when using the appropriate logo. Pay attention to the size ratio according to the purple circle indicated in the example.
Minimum size
Respect the minimum size required for the logo. The marque size shouldn't be smaller than 24px.Midnight Purple
HEX: 7B00FF
CMYK: 70 86 0 0
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Morning Teal
HEX: 53EAE0
CMYK: 58 0 35 0
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Dawn Orange
HEX: FF9921
CMYK: 0 69 100 0
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Dusk Blue
HEX: 2B30FF
CMYK: 100 64 0 0
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Sunset Red
HEX: F52536
CMYK: 0 87 79 0
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Primary colours
We have five primary brand colours. All based on the awesome 24-hour service UpCloud delivers. They are all as important as the other. So you are free to choose the primary colour you prefer. When in doubt which colour to choose go with Midnight Purple.
Logo and the colour
Here are some examples to show how we use the primary colours in the logo. We change the cable logo colours only. The logotype can only be black or white. The background can only be black, white or transparent.Few things you should avoid when using the logo
Logos don’ts
Locations
Helsinki (HQ)
In the capital city of Finland, you will find our headquarters, and our first data centre. This is where we handle most of our development and innovation.
General[email protected]
Sales[email protected]
Support[email protected]
London
London was our second office to open, and a important step in introducing UpCloud to the world. Here our amazing staff can help you with both sales and support, in addition to host tons of interesting meetups.
General[email protected]
Sales[email protected]
Support[email protected]
Singapore
Singapore was our 3rd office to be opened, and enjoys one of most engaged and fastest growing user bases we have ever seen.
General[email protected]
Sales[email protected]
Support[email protected]
Seattle
Seattle is our 4th and latest office to be opened, and our way to reach out across the pond to our many users in the Americas.
General[email protected]
Sales[email protected]
Support[email protected]