Building the European cloud provider of choice – Introducing new Starter & Premium Cloud Servers

At UpCloud, our ambition is clear: to build the European cloud provider of choice for businesses that want performance, control, and the confidence of European ownership and operations. That means investing continuously in the things that matter most to our customers: more European capacity, stronger resilience, modern platform capabilities, and infrastructure that is built for serious workloads.

That work is visible across the platform. In recent months, we have expanded our Nordic footprint with new data centre launches in Denmark and Norway, giving customers more choice, stronger regional coverage, and better foundations for sovereign and resilient cloud architectures.

We are also continuing to broaden our GPU capabilities to support the next generation of AI, inference, rendering, and high-performance workloads. Today, UpCloud’s GPU portfolio already spans NVIDIA L40S in GPU Servers, while the wider GPU offering includes L4, H100, and B200 options across current and upcoming services.

At the same time, we are investing in the platform features customers need to build more advanced and more resilient environments. Public roadmap items such as Zone-to-Zone SDN Private Networks reflect our focus on enabling stronger multi-location architectures, while other upcoming capabilities across storage, networking, automation, and scaling continue to move the platform forward.

As part of that broader evolution, we are updating our Cloud Server lineup from May 2nd 2026.

Introducing Starter and Premium

From 2 May 2026, we’re taking the next step in evolving our platform. Making it clearer, more focused, and better aligned with how our customers build and scale.

Starter is designed for development, testing, self-hosting, and other cost-conscious workloads. It replaces our current Developer plans. On average 25% less expensive than previous-generation Developer servers.

Premium is designed for production and business-critical workloads where performance and consistency matter most. It will become our default recommendation for production use, combining MaxIOPS storage and modern infrastructure with a clearer more simple positioning in the portfolio.

This change helps us make the Cloud Server lineup easier to understand while aligning each plan family more closely with real-life use cases.

A simpler path forward

We are making UpCloud easier to choose, easier to build on, and better aligned with the needs of modern European businesses.

We are building a cloud platform that combines European control with real performance: more locations, more platform depth, more AI capability, more resilient networking, and a clearer product structure.

Explore our pricing page for more details.