How to choose a web hosting provider

Choosing the right web hosting solution is more than just a technical decision, it’s a strategic one. In a recent episode of Cloudscapes, hosts Janikka Jokinen, Senior Account Executive, and Teppo Suominen, Team Coach, caught up with Tim Terreur, COO at Hosted Power, to explore the key considerations that modern businesses should weigh up when evaluating their hosting options. From startups launching their first product, to enterprises scaling globally, infrastructure choices directly impact performance, security, and long-term agility.

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Developer-Centric 

Hosted Power has carved out a unique niche as a high-performance managed hosting provider with a strong focus on developers. In fact, many developers aren’t particularly interested in the nitty-gritty of infrastructure management.

“Developers want to code, and we make sure they don’t have to worry about the infrastructure part.” – Tim Terreur, COO, Hosted Power

Hosted Power had originally targeted the e-commerce sector, where speed and performance are crucial for customer experience and conversion rates. Over the years, they evolved from a command-line-only product to offering an intuitive graphical interface –Turbostack – simplifying the user experience while maintaining speed and efficiency.

Speed Matters

Latency costs revenue. Whether it’s a customer browsing an online store or a backend operator managing inventory in real-time, every millisecond counts.

“When you’re ordering shoes on an app and it goes slow, you’re like, ‘No way man, I’m going to buy those Adidas’ on another app,.” – Tim Terreur, COO, Hosted Power

Hosted Power’s partnership with UpCloud enables them to fine-tune performance at every level – from infrastructure to databases, CPUs, and even TLS versions – ensuring optimal speed and reliability.

Beyond Speed: Scalability, Flexibility, and Customization

Performance is just one part of the puzzle. Scalability, reliability, and flexibility are equally vital for businesses seeking competitive advantages in the cloud. Vendor lock-in remains a critical concern in cloud computing, and hosted Power champions open-source principles and offers a multicloud strategy that gives clients freedom to mix and match providers as needed, avoiding restrictive long-term contracts.

“Be smart and never step into the vendor lock-in trap… there’s no need for long-term contracts to tie clients down.” – Tim Terreur, COO, Hosted Power

Multicloud is the Future of Cloud Infrastructure

Our discussion also highlighted a growing trend: the shift towards multicloud strategies. Companies increasingly leverage different cloud providers for distinct use cases, balancing cost, performance, and flexibility. Hosted Power’s approach positions them as a central orchestrator, allowing clients to manage their entire DTAP (Development, Testing, Acceptance, Production) pipeline across multiple environments with ease.

“Multicloud is really where we need to look for the next five years. Kubernetes-based architectures enable seamless transitions between providers, ensuring cost control and operational resilience.” – Tim Terreur, COO, Hosted Power

Deep Technical Optimization

Hosted Power meticulously optimizes databases, CPU usage, load balancing, and networking to minimize resource waste and maximize performance. 

“We keep track of every update from every part of your stack. When a new version of TLS comes out, we test it thoroughly before we implement it.” – Tim Terreur, COO, Hosted Power

Their close collaboration with UpCloud ensures access to top-tier hardware and global data centers, with Amsterdam serving as a key hub for European operations.

Customer Experience at the Core

Beyond technology, building strong, long-term relationships with clients sets Hosted power apart.

“Our bigger clients come over to our offices quite often to have tech deep dives where we can share their challenges and build new features based on their needs.” – Tim Terreur, COO, Hosted Power

This customer-centric approach allows Hosted Power to stay attuned to their evolving needs, ensuring the platform continues to deliver value and adapt to emerging challenges.

Key Takeaway

If there’s one lesson to be learned from this episode of Cloudscapes, it’s the importance of avoiding vendor lock-in and keeping your cloud strategy open and flexible. As Tim said: “If a provider needs a long-term contract to keep you, you should start asking questions.“

Tune in and subscribe now on Spotify, Apple Podcasts, or YouTube to explore how European businesses are building secure, future-ready cloud solutions—one conversation at a time.