UpCloud
Effortless global cloud infrastructure for SMBs
Introducing
If you’re interested in what we have to offer, contact sales or fill out a contact form.
Our support live chat is available for our customers 24/7. You can also email our support team.
Send us an email to give feedback or to say hello.
Start a new journey
Why Partner with UpCloud?
I’ve been passionate about the hosting industry since 2001. Before founding UpCloud, my first company grew to become one of Finland’s largest shared web hosting providers, serving over 30,000 customers. Along the way, I faced the same challenges many of you know well—24/7 on-call responsibilities, solving technical issues, and managing customer inquiries.
At UpCloud, we’ve designed a platform that solves these challenges, offering reliability, scalability, and unparalleled support. We understand the pressures you face because we’ve been there too. Partner with us, and let’s help you focus on growing your business while we handle the rest.
Sincerely, Joel Pihlajamaa CTO, Founder
Login
Sign up
Posted on 22.4.2015
One of the most common questions our customers ask us is that how we can compete with the likes of Amazon Web Services (AWS) on price as they have economies of scale on their side. This is perhaps one of the most common misperceptions of the industry – economy of scale does not matter if the fundaments of how your service is produced differ greatly.
Yes, I know this is arrogant, but it has to be said.
AWS has managed to position themselves as the price leader (or so people think) in the industry through 60+ price cuts. We have made only a handful of price cuts (and will do a few in the near future as well), but are still dramatically more competitive than AWS pricing.
We recently compared our offering in terms of pricing with that of AWS for a customer. I thought this was quite eye-opening so I wanted to share it with our readers. All of these prices are from the Ireland region for AWS and London for UpCloud. Prices are for 30 days (720 hours). The conversion rate to euros is 1 EUR = 1,06798 USD.
As you can see, AWS is constantly double the price of better servers from UpCloud. Why do I say better? First of all, our storage does not erase itself when the servers are shut down and secondly, MaxIOPS has superior performance over competitors’ SSD storage backends. Thirdly, perhaps worth mentioning is the network performance our customers enjoy over smaller AWS servers. We do not discriminate the network performance of our customers based on the size of their server.
I know what you are thinking – on-demand pricing is quite high and if you’re going to be around for a longer time, you probably opt for the reserved instances? Even though we think this approach resembles more the business of VPS’s we can do the comparison to sort it out. All the prices are 1-year, all upfront payments and prices from Amazon Web Services.
Even with the reserved instance pricing, UpCloud is still more competitive and you only need to pay as you go. For example, in the case of the r3.2xlarge server, to enjoy the reserved instance pricing you would need to deposit 4210 USD to AWS – all upfront.
UpCloud’s cloud servers are more competitive in price and AWS does not offer the benefits of its so-called economies of scale to its customers. Furthermore, you are able to save even more money with UpCloud, by further optimising your configuration by choosing just the resources you need – instead of settling for a compromise (pre-configured instance).
Have a look at our pricing information and see the difference for yourself.
We offer a Free Trial to help you to speed up your WordPress or eCommerce! Fastest cloud servers with 2x the performance as the competition & 100% uptime SLA. Deploy in seconds, pay less. Get started now! Free trials available here
In case you would like to learn more about some specific detail of the infrastructure described here, don’t hesitate to contact UpCloud at our sales ([email protected]).
Photo: New York City by Andres Nieto Porras
See all posts
May 9, 2025
With heightened geopolitical dynamics and renewed scrutiny around the EU-U.S. Data Privacy Framework, more organizations are looking to European Cloud Service Providers to ensure stability, security, and future scalability. In this comparison series, we’re looking into how US hyperscalers AWS, Google Cloud, and Microsoft Azure, compare to UpCloud, so you can better prepare for migration. […]
February 27, 2025
Which cloud provider should you choose? From Hyperscalers like AWS, Azure, and Google Cloud; to powerful challengers such as Akami Connected Cloud, DigitalOcean, Exoscale, OVH Cloud, UpCloud, and Vultr; and beyond to bare-bones servers – the list can feel endless. Choosing a cloud service comes down to finding the right fit for your organization’s unique […]
June 27, 2025
Our Sales Lead and Senior Account Executive Jannika Jokinen landed in sales almost by accident. Growing up with entrepreneurial parents, she was always immersed in a sales-driven environment, even tagging along to her parents’ workplaces as a kid. It turns out, this early exposure stuck. Despite studying marketing management and initially envisioning a career as […]