UpCloud
Effortless global cloud infrastructure for SMBs
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Why Partner with UpCloud?
I’ve been passionate about the hosting industry since 2001. Before founding UpCloud, my first company grew to become one of Finland’s largest shared web hosting providers, serving over 30,000 customers. Along the way, I faced the same challenges many of you know well—24/7 on-call responsibilities, solving technical issues, and managing customer inquiries.
At UpCloud, we’ve designed a platform that solves these challenges, offering reliability, scalability, and unparalleled support. We understand the pressures you face because we’ve been there too. Partner with us, and let’s help you focus on growing your business while we handle the rest.
Sincerely, Joel Pihlajamaa CTO, Founder
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Posted on 21.5.2025
With heightened geopolitical dynamics and renewed scrutiny around the EU-U.S. Data Privacy Framework, more organizations are looking to European Cloud Service Providers to ensure stability, security, and future scalability.
In this comparison series, we’re looking into how US hyperscalers AWS, Google Cloud, and Microsoft Azure, compare to UpCloud, so you can better prepare for migration.
GCP
Google Cloud Platform (GCP) is a suite of cloud computing services offered by Google that provides a series of modular cloud services alongside a set of management tools. It runs on the same infrastructure that Google uses internally for its end-user products, such as Google Search.
UpCloud is a leading European cloud infrastructure provider, headquartered in Helsinki, Finland, with a global cloud platform spanning 13 data centres across four continents. More than 10,000 clients trust UpCloud to run their mission-critical cloud-native workloads from European data centers, under the robust EU Regulatory Framework on Data, atop a cloud-native stack engineered for performance without compromise.
Both UpCloud and GCP offer comprehensive, feature-rich cloud stacks. GCP offers a paid-for service for its products, whereas UpCloud focuses on high-performance, cost-effective core services with zero vendor lock-in, so teams can choose the best free and open source tools for their specific use case.
UpCloud offers more predictable and often lower pricing, especially for compute and data transfer. GCP offers flexible pricing with sustained use discounts, but users often face additional charges for storage, data transfers, and premium support. Let’s take a closer look:
One of the biggest benefits of UpCloud is transparent, predictable pricing. In 2024, we scrapped egress fees in favour of offering unlimited outbound traffic. We also recently launched the handy UpCloud Cost Calculator so you can easily generate a real-time estimate for running your cloud infrastructure on UpCloud.
UpCloud also offers superior support, with live chat available 24 hours a day, 365 days a year. In 2024, our support team responded to initial queries in a blistering 46 seconds, and 94% of customers reported that they were extremely happy with the provided support.
As businesses face rising costs and stricter data regulations, amid ongoing geopolitical turbulence, choosing a cloud partner that delivers performance, transparency, and control is critical. While GCP brings breadth, UpCloud combines high performance, predictable pricing, and world-class support—all under robust European data protections.
See all posts
May 9, 2025
With heightened geopolitical dynamics and renewed scrutiny around the EU-U.S. Data Privacy Framework, more organizations are looking to European Cloud Service Providers to ensure stability, security, and future scalability. In this comparison series, we’re looking into how US hyperscalers AWS, Google Cloud, and Microsoft Azure, compare to UpCloud, so you can better prepare for migration. […]
May 12, 2025
December 12, 2024
Flexibility without the guesswork Cloud Native workloads are flexible by design. But that flexibility doesn’t always translate into cost-optimisation. Sometimes you need to scale rapidly to meet the demands of Black Friday shopping, or downsize your clusters for a project that has moved in a different direction. UpCloud’s Cloud Native plans are designed to make […]